Web presence of Doctors - Doctors Online? - Is Telemedecine an option?


Media usage is changing rapidly

A website is now a common tool, almost mandatory for physicians. The website is in the center of the practice regarding communication because it already indicates many communication channels on it, such as business cards, letterheads, brochures and newsletters, etc.

The days are gone where only specialty, office hours and contact information will be given on a doctors office website. Patients spend more and more time on smartphones and tablets online and habits in obtaining information have changed.

Even doctors are "googled"

Although still many patients find a doctor via personal recommendations, more and more patients "google" the doctor, so that in general every person and every product is googled more and more.

Many patients want to know, despite recommendations, further information about the future doctor within a few clicks. Mobile devices allow an immediate and quick internet search. The practice of a website is, therefore, a comprehensive and modern online business card and should be used by the doctors practice as a marketing tool for sure. With further information on the page, such as practice philosophy, treatment methods, and the specialization the doctor can differentiate the practice of other competitors and also stand out.

Avoid visitor escapes as possible

Visitors to the site often must firstly write down the phone number of the practice and call during opening times to have an appointment. Here there is because of the time delay and the media change, the great danger that you will loose the user. Here the doctors office can avoid the media break when the potential new patients a final online solution can be offered, such as online booking of a doctors appointment.

No practice marketing without success measurement

By the final act, the online booking of a doctor appointment, increases the likelihood that the user becomes the new patients. The marketing spend only need to be compared with the sales through new patients. The success of online marketing is thus well measured.